ONLINE WORKSHOP — JUNE 18, 2026
Know Your People: Build the Audience Clarity That Drives Growth
Stop guessing what to say. Build the buyer clarity that makes every message land.
A practical 50-minute workshop using the 6-layer Content With Purpose framework.
June 18, 2026
10:00 AM - 11:00 AM PST
Live online + recording provided
You’re doing everything right…
and it’s still not working.
Most content doesn’t fail because of bad writing. It fails because the person behind it doesn’t truly know who they’re writing for.
If your content feels like it’s going out into a void — getting likes but not leads, attracting the wrong people, or just not converting — this workshop is your turning point.
In 50 focused minutes, you’ll go from vague audience assumptions to a clear, actionable buyer picture — and leave with real tools you can use the same week.
What You’ll Walk Away With
In this 50-Minute ONLINE Workshop
A complete buyer persona grounded in real motivation
An Audience-Centered Messaging Map ready to use in copy, campaigns, and conversations
Language gap analysis: what you’re saying vs. what your audience needs to hear
A clear next step: what to do with your new audience clarity in the next 7 days
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What Makes This Different
This isn’t another webinar full of general advice. You’ll be doing real strategic work in real time — building assets you can use in your business the same week. The tools and frameworks come from Forge & Spark’s Content With Purpose methodology, which has helped purpose-driven brands across North America build content that actually drives growth. And yes: you’ll get the replay, the worksheet, and Shannon’s personal facilitation — all for $47.
What You'll Learn
In this 50-minute live workshop, you'll learn:
How to build a buyer persona that goes beyond demographics to uncover real motivation and decision-making triggers
How to use the Jobs to Be Done framework to understand what your audience is really hiring your content to do
How to map your audience’s language, fears, and aspirations into an Audience-Centered Messaging Map
How stage-based messaging (Feel → Believe → Know) works as a campaign framework you can use immediately
Where AI can support this work — and where human judgment must lead
Who This Workshop Is For
This session is designed for:
Founders, CMOs, and marketing leaders who know their content should be performing better
Business owners and team leads responsible for brand growth who are tired of guessing at messaging
Purpose-driven communicators who want structure before scale
If you've ever thought:
• ‘My content is decent but it’s not pulling in the right people.'
• ‘I don’t really know what my audience needs to hear to take action.’
• ‘We’re posting consistently but it’s not converting.’
You're in the right place.
